Michigan-based Wildfire Credit Union announces today that it is expanding its partnership with Engagement Banking technology provider Backbase to modernize its employee experience and improve its ability to deliver personalized member services. Wildfire will adopt Backbase’s Customer 360 Employee App, which consolidates a variety of member relationship management lines – including call centers, branch services, underwriters and loan officers – onto one single platform for a unified member experience. The partnership will enable Wildfire’s 180+ employees to shift away from siloed, transactional interactions with members towards relationship-building and engaging dialogues that offer increased consistency, transparency and value.
Backbase’s Customer 360 Employee App empowers Wildfire employees with a comprehensive view of all member interactions through one streamlined hub, allowing them to provide customized communications and solutions while minimizing the number of touchpoints required. By using this technology, Wildfire employees will have the ability to provide faster response times, deepen relationships, and offer relevant products and services that can help members improve their financial wellbeing – all while improving the credit union’s scalability and bottom-line impact.
The adoption of the Customer 360 Employee App builds on Wildfire’s existing partnership with Backbase, which sees it leveraging Backbase’s Engagement Banking platform to drive innovation and unify the member experience across all channels and touchpoints. The partnership is enabling Wildfire to continuously innovate and enhance engagement with its members by phasing out manual or inefficient processes, allowing it to meet member needs with frictionless, personalized banking services.
About Wildfire Credit Union
Wildfire CU is a member-owned, not-for-profit financial institution. Founded in 1937 as the Saginaw Telephone Employees Credit Union, it became Communications Family Credit Union in 1984, and in 2009 it changed its name to Wildfire Credit Union. Our community charter provides membership eligibility to anyone who works, lives, worships, or goes to school throughout the State of Michigan. The vision of Wildfire Credit Union is to build life-long relationships that benefit our members and communities.