Thailand’s wealth market is entering a new phase. Assets are growing. Client expectations are rising. And traditional operating models are starting to crack under the pressure.

Advisors are juggling disconnected tools. Data lives in too many places. AI is on the agenda, but without a unified foundation, progress stalls. At the same time, high-net-worth clients expect instant insights, digital access, and advice that feels personal.

This executive brief distills the key insights from the Backbase x Hubbis Executive Roundtable in Bangkok. It outlines the structural shifts, AI priorities, and platform decisions that will define Thailand’s digital wealth leaders in 2026.

What’s inside?

This handout delivers practical insights for wealth and technology leaders, including:

• Why advisory quality - powered by unified data - is the new battleground
• The top AI use cases Thai banks can deploy today
• How one engagement layer connects RM and client experiences
• The real constraints shaping Thai wealth transformation