Reinventing Omni-Channel Experiences for Customers and Brokers



As a digital specialist bank, Aldermore wanted to do things differently. The team had a clear vision of a connected bank. They wanted a streamlined front and back end that would transform the omni-channel experience for brokers and customers. This meant extensive connections to third parties, streamlined interactions and smart interfaces were crucial.

Before any of that could happen, the right platform was needed. One flexible enough to let the bank match products and business areas to changing market demands. Each channel had to be able to share functionalities between or within the various lines of business. Reusable generic capabilities became a key part of the equation — making Backbase the obvious solution.

See how Aldermore used the Backbase platform to build a digital-first bank that can match the customer experience to the needs of its market and its brokers.

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