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Increase your product holdings with intelligent cross-sell and upsell

Backbase brings together customer data and AI-powered decisioning to help you deliver relevant, timely experiences that build loyalty and drive long-term value. Integrate seamlessly with your existing systems to identify needs, activate journeys, and boost product adoption across the entire customer lifecycle.

Use this handout to:

  • Understand how a unified customer data strategy drives lifetime value

  • Explore how AI-driven engagement improves activation, conversion, and retention

  • See how Backbase integrates seamlessly with your existing systems to unlock smarter growth

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Backbase empowers banks to turn insight into action. By unifying customer data and applying AI-driven decisioning, Backbase helps you deliver timely, personalized experiences that boost activation, deepen relationships, and increase product adoption, all from a single, integrated solution.

Use this handout to:

  • Explore the top engagement challenges banks face today

  • See how AI and unified data improve activation, retention, and upsell opportunities

  • Learn how Backbase reduces costs while maximizing value across the full customer journey

Get the guide