How commercial banking needs to approach AI, with PWC’s Jennifer Jefferson

Jennifer Jefferson spent her career as a banker before moving into consulting. She grew across all three lines of defense in commercial banking as a credit officer, credit MRM, and credit risk reviews before joining PwC's transformation team, where she now leads gen AI banking transformation.

In this episode of Banking Reinvented, recorded live at ENGAGE Americas 2026, Jennifer joins host Tim Rutten to make the case that commercial banking is finally having its moment, and that AI is the reason why.

The conversation covers why treasury management onboarding is the use case PwC has been pushing hardest, what the concept of agent-to-agent interactions could mean for how corporations will interact with their banks in the future, and why the banks asking AI to fix one small pain point are solving the wrong problem.

Jennifer also gets into the tension between C-suite enthusiasm and frontline skepticism, zero touch operations, and what it takes to lead an AI transformation credibly.

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