Banking in Ethiopia 2025

A strategic look at how banks in Ethiopia can grow by designing digital services around real behaviors, barriers, and unmet needs.

Ethiopia’s financial sector is evolving quickly, creating new urgency and opportunity for banks to act. This report explores how financial institutions can grow by designing digital banking services that meet the needs of real people in a fast-changing landscape.

What’s inside:

Insight into customer realities behind Ethiopia’s financial access gap
Strategic opportunities across women, SMEs, and rural segments
A practical path to segment-based banking in low-infrastructure environments
What banks need to succeed—fast rollout, flexibility, and digital journeys that fit

See what’s changing, and how your bank can lead.

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Now is the time to rethink banking in Ethiopia

Customer needs are shifting fast. Banks that act now can unlock growth where it matters most.

70%

Ethiopia’s financial inclusion target by 2025 (up from 46% in 2022)

90M+

mobile money accounts, with adoption accelerating

49%

projected share of adults using digital payments by 2025 (up from 20% in 2020)

3 in 4

Ethiopians still rely on informal savings, borrowing, or remittance channels