Engagement, strengthening relationships

Six key trends from the experts of Engagement Banking

Over the last few years, the relationship between financial institutions and their customers has changed significantly. In order to remain successful, these institutions need to harness the power of Engagement Banking, which will allow them to provide superior digital experiences and thrive in the customer-first era.

In this report from Backbase and MEA Finance, you’ll explore six key trends that are already shaping the future of banking in the Middle East. Get your copy now to learn how your financial institution can:

Seize the opportunity of open banking
Embrace the future with Banking-as-a-Service
Deliver personalized self-service capabilities
And much more

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The full neobank, with ‘Chinese walls’ in terms of operation and management can and do have a cutting edge because they can offer a much more competitive range of products and services.

Ahmad Ghandour, Managing Director - Saudi Arabia and Regional Sales Director - Middle East at Backbase