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Product holdings: customer segmentation

Every customer brings different value to your bank. In this demo, see how Backbase product holdings uses AI to segment your customer base — out of the box. From high-value champions to at-risk accounts and everything in between, you can uncover key traits across any segment and create lookalike audiences to power smarter cross-sell, upsell, and churn prevention strategies.

Key scenes include:

  • Instantly segmenting customers into actionable groups with built-in intelligence
  • Analyzing champion behaviors and shared attributes
  • Generating high-propensity audiences based on your top performers
  • Fueling more relevant, data-driven engagement across the customer lifecycle

Are you ready to unlock growth? Get in touch and find out how AI-enabled personalization and predictive analytics can help you win loyal customers and grow their lifetime value.