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Product holdings: expansion campaign

Ready to grow your share of wallet? This demo shows how Backbase product holdings helps you effortlessly launch intelligent cross-sell and upsell campaigns. From targeting the right segments to generating personalized content, you’ll see how AI and machine learning handle the heavy lifting — freeing your teams to focus on strategy, not execution.

Key scenes include:

  • Launching a campaign to promote a high-yield savings account

  • Selecting target segments and channels

  • Reviewing an AI-generated campaign plan with tailored content

  • Instantly creating all visuals and messaging in your brand voice

Are you ready to unlock growth? Book a free strategy call and find out how AI-enabled personalization and predictive analytics can help you win loyal customers and grow their lifetime value.