European digital bank Advanzia today announces its partnership with digital banking technology provider Backbase, a collaboration that will allow Advanzia to drive digital transformation and optimise customer experience. The long-term partnership includes the implementation of Backbase-as-a-Service (Baas) – a cloud solution that enables banks to develop and release new digital services. By using a holistic platform approach, Advanzia benefits from increased speed of innovation and the ability to build new solutions once and deploy repeatedly.
The collaboration with Backbase and the new app launches form a key part of Advanzia’s omni-channel growth strategy, marking a significant milestone towards its goal of implementing a customer-centric, digital UX platform – covering the complete lifecycle of a cardholder with frictionless integration of all touchpoints. Advanzia’s strategy also includes the harmonisation of all underlying business processes, enhanced data management and service partner integration. This provides the foundation to design and create mobile and web-based solutions through unified APIs.
So far, three brand new mobile apps have gone live for Advanzia’s credit card customers in France (carte ZERO), Austria (free Mastercard Gold) and Spain (Tarjeta YOU), offering real-time transaction and available balance overview, monthly billing statements, strong customer authentication (SCA/PSD2 compliant), in-app validation of online transactions and biometric login using face ID and fingerprint. A range of additional functionalities and self-service features aimed at facilitating better customer communications and improving how cardholders manage their credit card activities will be launched on a regular basis.
About Advanzia Bank
Founded in 2005 in Luxembourg, Advanzia Bank S.A. is a European digital bank specialising in credit cards and payment solutions. With 1.7 million credit card customers, the bank achieved a turnover of EUR 2.9 billion in 2019. Advanzia is a leading online credit card issuer in Germany and has a strong presence in Luxembourg, Austria, France and Spain. As well as issuing credit cards under its own brands, the bank also partners with over 240 companies, associations and financial institutions who use Advanzia co-branded credit cards to create competitive advantage. www.advanzia.com.