Riyadh, KSA - February 1, 2023 - Backbase, the global leader in Engagement Banking, has partnered with Microsoft to make its innovative Engagement Banking Platform available on Microsoft Azure Marketplace.
Backbase began its collaboration with Microsoft in 2021, involving integrating its Engagement Banking Platform with Microsoft Cloud for Financial Services, an industry-specific, integrated set of cloud solutions, with the Backbase Engagement Banking Platform serving in the engagement layer and fully using Azure’s underlying capabilities.
With Microsoft’s leading solutions for employee productivity, security, and compliance and Backbase’s pioneering platform for enabling seamless customer journeys, banks now take advantage of a fully integrated financial services offering. They can also spend more time focusing on developing what their customers and employees want and less time building commodity services.
By combining each company’s strengths, clients can take advantage of a fully integrated financial services offering that allows banks to stop wasteful spending on legacy technology and start delivering real customer value by accelerating their digital transformation journey. The aim is to break down the delivery, product, and commercial barriers that prevent financial institutions from re-architecting banking around the customer.
The Backbase Engagement Platform extends Microsoft Cloud for Financial Services, and is the customer-facing platform that leverages all Microsoft capabilities. Backbase offers ready-to-use customer journey frameworks, as well as a wide range of abilities that empower banks to build unique and tailored offerings suited to their customers’ needs.
Microsoft supports the engagement platform through its underlying layer of powerful, cloud-based infrastructure while facilitating security, compliance, and interoperability. This allows banks to move quickly and embrace a cloud-based operating model. The platform gives a financial institution’s employees the ability to reuse their existing Microsoft investments and tools, making it easier to integrate and implement Engagement Banking services, which in turn helps staff to serve customers more effectively.
Users are now able to get a first-hand impression of this new platform by going directly to Microsoft Azure Marketplace, as well as in person at the Microsoft Technology Center at Building No. 8, Dubai Internet City.
To arrange a hands-on experience and see how Engagement Banking can help you kickstart your digital transformation, please contact [email protected]