Banque Saudi Fransi (BSF) has announced a new partnership with Backbase, the leading engagement banking platform provider, to transform BSF’s digital customer experiences.
The Backbase Engagement Banking Platform will enable a superior customer experience for BSF’s retail customers, giving them an immersive journey that will help them onboard instantly – either through the web or via mobile – and digitally apply for other banking products. Moreover, the partnership will empower BSF’s employees so they can digitally assist their customers and offer them market-leading digital banking products and services.
The partnership comes in line with BSF’s overall strategy to upgrade its digital proposition and ambitions to lead the digital banking revolution in the Kingdom of Saudi Arabia. It reflects BSF’s recognition of the need to further invest in an engagement platform and maintain its commitment to exceptional customer service and offering seamless, frictionless banking services.
Backbase will help BSF provide a unique customer experience that is consistent with the bank’s mission to become the leader in digital banking and the destination of choice for customers who want a deep relationship and digital tools to manage their financial wellness – every day and at any time. Backbase’s ability to seamlessly integrate with third-party financial technology providers, enable open banking capabilities, and provide mobile app capabilities made the company BSF’s partner of choice. The partnership will support the bank as it modernizes its legacy environment and equip it with the means to compete in an increasingly competitive market.
About Banque Saudi Fransi
Banque Saudi Fransi (BSF) is a Saudi Arabian Joint Stock Company established by Royal Decree with a vision to become the most modern, innovative, and experience-focused bank in the region. Always putting the needs of people, customers, shareholders, and society ahead of personal agenda .Wealth Management team at Banque Saudi Fransi has the resources and the means to meet all the private financial goals and expectations of their clients.
BSF is one of the most ambitious banks in the Kingdom. Among its wide range of services, it provides Islamic products and services such as financing through Murabaha and Ijarah. BSF is honored to sponsor one of the great initiatives taken in this field, GIFTZ, Global Islamic Finance, Tax & Zakat.
GIFTZ Center facilitates cutting-edge research and publications conducted by experts in the field of Islamic finance, zakat, and tax.
For more information on Banque Saudi Fransi, visit www.alfransi.com.sa
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