Backbase
Experienced banking and tech leaders will help Backbase accelerate digital banking transformation in support of economic progress in N. America

Atlanta – June 22, 2023 – Backbase, a global fintech company that provides a unified Engagement Banking Platform that improves every aspect of the customer and member experience, today announced that several new leaders have joined the North American team focused on credit unions and community banks. These leaders bring decades of experience in banking, technology and fintech and their addition represents Backbase’s commitment to this critical market.
Backbase has built a strong foundation in this market and looks to continue its growth by providing a platform that offers unmatched, comprehensive benefits to banks as they seek to adopt new technologies. Backbase’s exceptional team of banking experts and technologists serve as strategic partners to bank and credit union leaders across the country helping them drive deposit growth and member/customer satisfaction to new highs.
“The latest additions to our US Mid-Market leadership team are recognized leaders in their respective disciplines and have long-standing relationships and proven success helping our financial institutions win,” said Sam Boggs, managing director for Backbase mid-market. “They will allow us to support our current clients more effectively and build on our enterprise and global success, while bringing true focus on the needs of community banks and credit unions here in the United States.”
Backbase’s newest mid-market leaders include:
Team members will also be attending the Illinois Bankers Association/Ohio Bankers League Annual Convention in Chicago from June 20th through the 23rd.

Backbase built the AI-native Banking OS - the operating system that turns fragmented banking operations into a Unified Frontline. Customers, employees, and AI agents work as one across digital channels, front-office, and operations.
Backbase was founded in 2003 by Jouk Pleiter and is headquartered in Amsterdam, with teams across North America, Europe, the Middle East, Asia-Pacific, Africa and Latin America. 120+ leading banks run on Backbase across Retail, SMB & Commercial, Private Banking, and Wealth Management.