Backbase today announces that Michigan-based Wildfire Credit Union (Wildfire) has selected the Backbase Digital-First Banking platform to drive their digital innovation and unify the customer experience across all channels and touchpoints. On the Backbase platform Wildfire can release new features at the speed of digital, reducing their time to market and enabling them to meet the need for personalized banking of all of their members.
With a vision to build life-long relations with their members and a mission to offer truly personal service, it is critical for Wildfire to optimize the member experience and ensure that each engagement is personal and frictionless. The richness of the out-of-the-box journeys and ready to go apps coupled with the flexibility and agility that the Backbase platform provides were among the key reasons to partner with Backbase. It provides both the speed and the flexibility that Wildfire was looking for to strengthen their services and become an even more integrated part of their member’s daily lives.
The Backbase platform gives Wildfire access to cutting edge technology and continuous innovation and enables them to compete with banks and credit unions of any size. Running on a single platform with a unified architecture provides Wildfire with the scalability it needed to cater to both retail and business members, their employees, and for both digital servicing and digital sales.
About Wildfire Credit Union
We are a member-owned, not-for-profit financial institution. Founded in 1937 as the Saginaw Telephone Employees Credit Union, we became Communications Family Credit Union in 1984, and in 2009 we changed our name to Wildfire Credit Union. Our community charter provides membership eligibility to anyone who works, lives, worships, or goes to school throughout the State of Michigan. The vision of Wildfire Credit Union is to build life-long relationships that benefit our members and communities.