This is not a book. This is a revolution.
Backbase
Discover how to win customers – for life – in the new era of banking.
Why should you read The Engagement Banking Revolution?
Traditional banking is experiencing a crisis. Their systems aren’t built to service customers holistically, leaving the door wide open for competition from tech titans and digital challengers. Yet, this presents an unrivaled opportunity for financial institutions to change for the better – by leveraging a unified platform that is built around the customer. This book will show you how.
Architect banking around your customer
Shift to a platform operating model
Build a culture that embraces innovation
Make the right technology investments
Create new banking revenue streams
For change makers, by change makers
This guide brings together the leading minds in engagement banking. They provide the tools, frameworks, and insights you need to lead the change at your own financial institution.
Preface - Jouk Pleiter
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Welcome to the revolution By Jouk Pleiter Founder and Chief Executive Officer, Backbase
Chapter 1
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Why do people love platform businesses? By Tim Rutten Senior Vice President of Strategy, Backbase
Chapter 2
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Platform economics: how to increase banking revenue and delight customers By Sangeet Paul Choudary Author; Founder, Platformation Labs
Chapter 3
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The Engagement Banking revolution By Jouk Pleiter Founder and Chief Executive Officer, Backbase
Chapter 4
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The path to business model innovation By Paolo Sironi Author; Global Research Leader, Banking and Financial Markets, IBM
Chapter 5
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Discarding old biases and norms to embrace disruption By Ben Morales Chief Technology Officer and Operations Officer, Washington State Employees Credit Union
Chapter 6
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Defining the KPIs for Engagement Banking transformation success By Mayur Vichare Head of Value Consulting, Backbase
Chapter 7
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Five crucial decisions: how to successfully start your Engagement Banking transformation By Heidi Custers Digital Transformation Director, Backbase
Chapter 8
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Culture: the driving force of your bank’s transformation By Eric Berridge Author; Executive Vice President, Salesforce; Co-host, Customer Obsessed Podcast
Chapter 9
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The technology choices that empower change By Greg Fahy & Yogesh Mulwani Global Senior Vice President of Technology Customer Success, Backbase | Regional Vice President of Technology Customer Success, Backbase
Chapter 10
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How the digital officer can drive sustainable Engagement Banking transformation By Andrew van der Hoven Head of Digital and eCommerce for Consumer and High Net Worth, Standard Bank Group
Conclusion
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Leading the revolution By Thomas Fuss Chief Technology Officer, Backbase
All proceeds go to the Financial Literacy & Inclusion Campaign
Backbase
Established by the Financial Times, FLIC is a charity that aims to democratize financial education by providing free and engaging content to those who need it most: young people, women, and disenfranchised groups, including minority ethnic communities and migrants.
Backbase