Half of all new bank accounts close within the first 90 days. That’s $500 per customer, gone. In this demo, you’ll see how Backbase helps your bank turn that risk into growth. Powered by our product holdings solution, this AI-driven journey builder enables you to launch intelligent activation campaigns that deepen engagement and boost product adoption from day one.

Key scenes include:

• Creating a 90-day timeline-based activation journey for new-to-bank (NTB) customers
• Selecting campaign goals, metrics, and segment criteria
• Auto-generating visuals and messaging tailored to your brand
• Delivering contextual nudges directly inside your mobile banking app

Are you ready to unlock growth? Get in touch and find out how AI-enabled personalization and predictive analytics can help you win loyal customers and grow their lifetime value.