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Essential resources for banking executives:enter ‘Banking Reinvented’

Backbase partners with Entrust to enable Apple Pay and Google Pay for financial institutions

“Add card to wallet” simplifies wallet provisioning for seamless digital payments

AMSTERDAM – June 20, 2023 – Backbase, the Engagement Banking leader, is bringing additional convenience to bank customers and credit union members with features from the Entrust Digital Card Solution. Leveraging push provisioning from Entrust, Backbase now enables end customers to securely add their payment cards to third-party wallets like Apple Pay or Google Pay.

The “add card to wallet” capability simplifies provisioning and activating cards for digital wallets with a push of a button. Authentication takes place within the banking app, where the customer is already verified, eliminating the need for additional authentication steps required by third-party wallets and merchants.

Backbase end customers are also empowered to self-manage their cards, reducing the dependence on the branch and helpdesk, and thereby customer service costs. At the same time, the simple and quick wallet provisioning can positively impact spending by customers. Entrust and Backbase will continue to deliver more innovative features to Backbase customers, including later this year the partnership will launch additional new card features, e.g. the secure display of sensitive card information like the card number, expiry date, or cryptogram in the bank app and the ability to view and change the PIN in the banking app.

This new technology partnership with Entrust continues Backbase’s investment in its Fintech-as-a-Service (FaaS) offering. FaaS is part of the broader Ecosystems business unit that is accelerating value for financial institutions and their customers by collaborating with best-in-class fintech and technology partners. This partnership expands the wide array of capabilities embedded in the Backbase Engagement Banking Platform.

“Backbase is laser-focused on reducing our customers’ time-to-market and time-to-value,” explained Roland Booijen, Backbase’s General Manager for Ecosystems. “Entrust’s deep sector expertise in digital card solutions and global presence means we can offer our customers and prospects the innovative banking experiences their customers have come to expect.”

“Customers are looking for financial institutions to make the digital-first payment experience easier and more secure. Backbase customers who use the Entrust ‘add card to wallet’ feature enhance their offerings with one of the most complete digital card solutions on the market,” said Tony Ball, Senior Vice President and General Manager, Instant Issuance at Entrust. “With our digital card expertise, connections to multiple processors, and the pre-integration of the Entrust Digital Card Solution within the Backbase platform, issuers can benefit from an even more simplified integration, delivering accelerated time to market. This brings more control and payment options to cardholders, while helping to drive increased card usage for banks.”

About Entrust

Entrust keeps the world moving safely by enabling trusted experiences for identities, payments, and data. We offer an unmatched breadth of solutions that are critical to enabling trust for multi-cloud deployments, mobile identities, hybrid work, machine identity, electronic signatures, encryption and more. With more than 2,800 colleagues, a network of global partners, and customers in over 150 countries, it’s no wonder the world’s most entrusted organizations trust us. For more information, visit

Press Contact


Will Haskins
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