Engagement Banking technology provider Backbase announced today that it is partnering with Blue Federal Credit Union (Blue), a leading credit union headquartered in Wyoming and serving communities throughout the Western United States, to reinvent the digital experience for all of Blue’s retail and business banking members. The partnership will see Blue adopt Backbase’s Digital Banking, Digital Sales and Digital Assist solutions for both lines of business.
Following prior digital innovation initiatives to upgrade their physical infrastructure and core systems, adopt Microsoft Azure Cloud technology, and overhaul their middleware and customer relationship management systems, Blue selected Backbase as its technology partner to deliver a customizable front-end experience and replace a rigid, outdated UI/UX. This collaboration is the latest move in Blue’s efforts to elevate its digital infrastructure and best serve as the lifelong champion for its members. This improvement will enable the credit union to compete like a national bank and increase its market share across the United States
Backbase’s Digital Sales, Banking and Assist solutions all work together seamlessly on Backbase’s Engagement Banking Platform to deliver a frictionless, end-to-end digital experience for Blue members – while still providing the personalization and human touch members have come to expect from Blue. In addition, Backbase’s Engagement Banking Platform offers out-of-the-box web and mobile apps to help Blue get their new member experience up and running quickly, as well as integrations with the leading third-party fintechs to ensure Blue members can have all of their financial needs met digitally on a single platform. At the same time, Backbase’s flexible platform – in conjunction with Microsoft’s powerful Azure Cloud capabilities – will allow Blue to innovate at scale and rapidly deploy new products and services.
About Blue Federal Credit Union
Blue Federal Credit Union is a not-for-profit financial institution serving communities across Wyoming and Colorado as well as members worldwide. Our purpose is to create a true cooperative connected to and inspired by the communities we serve and to help discover new pathways to realize your possibilities. To learn more about joining Blue, visit bluefcu.com
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